Five Tips for Self-Publishing Authors - Part 2 - Laura Lovett

Five Tips for Self-Publishing Authors – Part 2

In my last blog, I shared tips on editing, researching self-publishing houses (with a warning about upselling), as well as the importance of fabulous cover art. Now it’s time to look at marketing, and the pros and cons of self-publishing; yes, like everything, there are two sides to the coin!

5. Marketing

So you’ve written the next New York Times Bestseller and with book in hand you think you’re finished. Think again, as you’re only halfway there. Marketing is a huge area where many self-published authors fall short. If you are not marketing savvy, many of the larger self-publishing houses offer marketing and publicist packages, but be careful as they are very pricey. If you are doing this part on your own, which I did with the help of my Publicist (Sheryl Khanna, Writer, Editor and Publicist), you need to get out there and sell, sell, sell. Here are some suggested strategies:

  • Get a Web site and/or Facebook page, Instagram and possibly Twitter going. Social media is going to be your new best friend.  But only use the social media that you (or your publicist) have time to maintain as you do not want it sitting stagnant.
  • Set-up an author page on – check mine out!
  • Host a book launch and invite everyone you know; yes, everyone. Don’t be shy, include your neighbors, your co-workers, your hairdresser, etc.; tell everyone you meet about your book.  I cannot stress this enough.
  • Ask everyone who has read and liked your book to write a review and post a rating on, as well as their favorite online bookseller.
  • Schedule book signings with local bookstores (you may need to be persistent as they often need to be pushed or reminded). Essentially, get your book in as many bookstores as possible.
  • Don’t forget the local library or book clubs…get your book in there too.
  • If you have not already done so, start networking with local authors and writer’s groups. Laura Munson’s Haven Writing Retreat in Montana was my first foray and an invaluable experience for learning more about the art of writing, meeting other writers and networking. I also recommend the Surrey International Writers Conference, which is held in beautiful British Columbia every October.
  • Do a virtual book tour with bloggers who blog on your genre.
  • Submit your book for applicable awards and competitions.
  • Read Indie Author Survival Guide by Susan Kaye Quinn – it’s a great resource for independent authors.
  • Do radio appearances.
  • Shamelessly plug your book to one and all.

I hope you find some of these tips helpful, and I wish all fellow writers the very best in their path to publishing and promoting.

Photo: Losing Cadence, seen in Italy


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